What if you found out the most successful campaigns are successful due to HOW the copy was delivered ?
It's true. It is less important WHO delivers the words, but rather HOW the words, scripts, or copy material are delivered that really makes the difference.
But how should it be done?
The answer seems obvious, especially if you listen to your radio, watch your television or cruise the internet. The sad fact is advertisers will copy other advertisers because it "sounds right", or ... sounds like an "ad". The goal in advertising is to sound UNLIKE your competition. The goal is for your listeners to remember YOU!
Voice professionals are not all created equally. Many are simply behind the microphone under the guidance of information passed down from a large advertising agency. There is no guarantee they have the background and experience to know what key elements affect the listener.
Most of the Elements are Missed!
Voice coaches teach copy points, conversational styles, and other concepts. With so many coaches and talent flooding the market, many are still missing the most essential pieces that really make the difference. It takes more than a beautiful voice and a microphone to bring your product to life.
Contact me now, and schedule a time to visit with me so you can control your production to be sure your message produces the desired response.